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Black Low-Top Women’s Mesh Sneakers ER00113219
Original price was: $90.00.$60.00Current price is: $60.00.-29%
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Men’s Black Ankle Boots with Insulation made of Genuine Patent Leather ER00114241
Original price was: $140.00.$100.00Current price is: $100.00.-38%
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Men’s Black Lace-up Ankle Boots made of Genuine Leather ER00114226
Original price was: $152.00.$95.00Current price is: $95.00.-38%
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Men’s Black Lace-Up Brogues made of Genuine Patent Leather ER00113939
Original price was: $152.00.$95.00Current price is: $95.00.-33%
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Men’s Black Leather Sneakers with Elastic Sole ER00114547
Original price was: $150.00.$100.00Current price is: $100.00.-38%
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Men’s Black Low Top Sneakers made of Genuine Leather ER00113795
Original price was: $160.00.$100.00Current price is: $100.00.-29%
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Men’s Blue Velour Low Top Sneakers ER00113467
Original price was: $98.00.$70.00Current price is: $70.00.-38%
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Men’s Brown & White Sneakers made of Leather & Suede ER00113017
Original price was: $128.00.$80.00Current price is: $80.00.-38%
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Men’s Brown Low-Top Sneakers made of Genuine Italian Velour ER00114570
Original price was: $120.00.$75.00Current price is: $75.00.-38%
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Men’s Brown Low-Top Sneakers made of Nubuck ER00111157
Original price was: $96.00.$60.00Current price is: $60.00.-38%
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Men’s Dark Green Leather Brogues with an Eslastic Sole ER00113807
Original price was: $184.00.$115.00Current price is: $115.00.-34%
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Men’s Grey Loafers made of Genuine Velour ER00112567
Original price was: $113.00.$75.00Current price is: $75.00.-38%
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Men’s Navy Blue Genuine Velour Slip-On Loafers ER00114389
Original price was: $152.00.$95.00Current price is: $95.00.-38%
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Men’s Navy Blue Nubuck Loafers with Perforation ER00112554
Original price was: $88.00.$55.00Current price is: $55.00.-33%
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Men’s Saddle Brown Brogues with Short Lacing made of Genuine Velour ER00113794
Original price was: $210.00.$140.00Current price is: $140.00.-29%
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Men’s White Leather Low-Top Sneakers ER00112615
Original price was: $84.00.$60.00Current price is: $60.00.-34%
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Men’s White Low-Top Sneakers made of Genuine Leather ES8 ER00110939
Original price was: $83.00.$55.00Current price is: $55.00.-29%
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White Women’s Perforated Loafers on Elastic Sole ER00112830
Original price was: $56.00.$40.00Current price is: $40.00.-34%
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Women’s Beige & Black Sneakers with Thick Sole ES8 ER00115869
Original price was: $158.00.$105.00Current price is: $105.00.-38%
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Women’s Beige & Grey Leather Ankle Boots with Decorative Perforations ER00113676
Original price was: $144.00.$90.00Current price is: $90.00.Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
